Do ‘Face Jobs' Still Exist in China?

Opinion: I first stumbled upon the idea that foreign faces have become a prized asset for Chinese enterprises once the reform‑and‑opening wave accelerated in the 1980s, and that moment still feels vivid in my mind. The writer digs into the past, the ripple effects, and the hidden outcomes of this trend, while I wonder whether we’re trading authenticity for profit without realizing it. The piece stresses safeguarding cultural identity, yet it also points out that striking a middle ground between exchanging ideas and keeping traditions alive isn’t a simple equation. By seeing the worth placed on outsiders, the author pushes for a richer, more careful regulation — does that sound fair to you? I recall a conversation with a Shanghai startup founder who argued that every foreign guest brings a fresh perspective, yet also feared losing the city’s soul; what do you think about that tension?

Categories:
Foreign,  Opinion,  First,  Stumbled,  Upon,  Idea,  Faces, 

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